https://rosscasanovas.com Rodrigo 'Ross' Casanovas Mon, 29 Jul 2024 14:36:11 +0000 https://rosscasanovas.com en https://rosscasanovas.com/header Mon, 29 Jul 2024 14:36:11 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/header RODRIGO CASANOVAS — THIS IS SOME OF THE WORK I'M PROUD ENOUGH TO SHOW MY WORST NEIGHBOR https://rosscasanovas.com/WHO-DIS Thu, 22 Jan 2015 13:06:10 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/WHO-DIS <img width="512" height="237" width_o="512" height_o="237" data-src="https://freight.cargo.site/t/original/i/48ab1d8bf0023d7d29a9c23ef5e8431b28f6aa55ce8df1af9a0d311391d0c5ec/unagi_o.gif" data-mid="110661865" border="0" src="https://freight.cargo.site/w/512/i/48ab1d8bf0023d7d29a9c23ef5e8431b28f6aa55ce8df1af9a0d311391d0c5ec/unagi_o.gif" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;(Unagi is actually a dish made of eel, which I have no intention of eating) Welcome, I'm Rodrigo Casanovas (in fact, it's Rodrigo Casanovas de Barros Cavalcanti, but ain't nobody got time for that). Most people call me Ross, some call me Casa, fewer call me Bob, my family calls me Rô, except for my brother, who calls me Gui, and my mom, who calls me Rodrigo when she's upset. So, feel free to choose. I'm also open to new ways of being called. Currently Associate Creative Director @ Talent (Publicis Groupe) Linkedin / ross.cbc@gmail.com / +55 11 99544.0568 Thanks for coming =) Full disclosure: I'm shamefully lazy with my portfolio, so you'll find some content in Brazilian Portuguese only *cough* too busy working for my clients *cough* but drop me a hey and I'll be thrilled to talk about everything, especially everyone involved. Stuff I kind of am:Couch musician / Family cook / Bad joke aficionado / Crappy music admirer / Gif enthusiast / Proverbial phrase inventor / Intentional Punner / Irony addict / Heavy slash user Stuff I've got luck with: Cannes Lions / D&amp;AD / The One Show / New York Festivals / London International Awards / Effie Latam &amp; Brasil / El Ojo / FIAP / CCSP / Wave Festival / Caples Awards / The Gerety Awards / Cresta Awards / AdForum Phnx Tribute Awards / PAC Awards / Creative Pool Annual / Brazilian Advertising Festival / Lürzer's Archive / Won a purse at a bingo / Won R$10 on scratch-off twice https://rosscasanovas.com/HERSHE Thu, 08 Oct 2020 19:12:18 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/HERSHE HERSHE Her She. Noticed? Women are in Hershey's name. And if only the pronoun is left on the package, there's enough space to showcase female talent. That's why, for the 2020 International Women's Day, we didn't make commemorative packages, we made an exhibition. By changing the most precious asset a brand has: its logo.&nbsp;We hand-picked six rising female artists to have their work stamped into the brand's wrapper: Ana Flávia and Alessandra Lemos, both illustrators; Luiza Mussnich and Camila Lordelo, writer and poet, respectively; Yzalú and Bruna Mendez, both musicians, have their photos accompanied by a QR code linked to their current singles. Also, Yzalú narrated the film that kicked off the campaign.&nbsp;The project started a global movement for the brand, still going to this day, and we hope they can keep giving more and more space to all female talent. You can see the Part II here. Launching film: <img width="1918" height="1158" width_o="1918" height_o="1158" data-src="https://freight.cargo.site/t/original/i/b6790a9790d38fa65baa4144d81f1455306ce2ff2d7ecbca8bbaf9f4f126db94/6_PACKS.jpg" data-mid="110661878" border="0" src="https://freight.cargo.site/w/1000/i/b6790a9790d38fa65baa4144d81f1455306ce2ff2d7ecbca8bbaf9f4f126db94/6_PACKS.jpg" /> <img width="1920" height="1159" width_o="1920" height_o="1159" data-src="https://freight.cargo.site/t/original/i/3cdeb658349c95c88ecf10d13555c6927d2e3cc8f14617ce43f7a35842d16859/79499040-1e91-4c6e-95f0-fb90ad85c494_rw_1920.jpg" data-mid="215557345" border="0" src="https://freight.cargo.site/w/1000/i/3cdeb658349c95c88ecf10d13555c6927d2e3cc8f14617ce43f7a35842d16859/79499040-1e91-4c6e-95f0-fb90ad85c494_rw_1920.jpg" /> <img width="1676" height="1041" width_o="1676" height_o="1041" data-src="https://freight.cargo.site/t/original/i/da6d794fdd809e18c2af3b13abe5e740565060a7cb5434eec07c3a056364a96e/copia-de-press_kit.jpg" data-mid="215602338" border="0" src="https://freight.cargo.site/w/1000/i/da6d794fdd809e18c2af3b13abe5e740565060a7cb5434eec07c3a056364a96e/copia-de-press_kit.jpg" /> Then we asked for every woman who wanted to have their talent showcased on the brand's Instagram, to send their work th The HerShe Gallery. It was beautiful. Illustrators, writers, singers, dancers, florists, actors, craftswomen of all kinds shared their work. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1161299ed885a37f7afb3f8d1dcaad401357fc8ee78f94791c8b0d1ce7829e5d/HerShe_Gallery.jpg" data-mid="110661877" border="0" src="https://freight.cargo.site/w/1000/i/1161299ed885a37f7afb3f8d1dcaad401357fc8ee78f94791c8b0d1ce7829e5d/HerShe_Gallery.jpg" /> <img width="1914" height="917" width_o="1914" height_o="917" data-src="https://freight.cargo.site/t/original/i/0f9b70036f53bbbc9f552daabb2895041c5562f944b5e55829e0137ccb27bed1/MAIS_POSTERS.jpg" data-mid="110661879" border="0" src="https://freight.cargo.site/w/1000/i/0f9b70036f53bbbc9f552daabb2895041c5562f944b5e55829e0137ccb27bed1/MAIS_POSTERS.jpg" /> We also made a special edition for the coworkers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d01252ad31b5d2478559991b6a9e17b02d6650f49a2c841bc56818724e915be6/b8bd0ab5-43bb-436b-8648-85808213cd90_rw_1920.jpg" data-mid="215557189" border="0" src="https://freight.cargo.site/w/1000/i/d01252ad31b5d2478559991b6a9e17b02d6650f49a2c841bc56818724e915be6/b8bd0ab5-43bb-436b-8648-85808213cd90_rw_1920.jpg" /> <img width="265" height="315" width_o="265" height_o="315" data-src="https://freight.cargo.site/t/original/i/610c6d809adc5cadf7c90266c002d6c15309b0287836720f967acefba0659273/1ed659_1da58e7c5fc04064a06e50e0e1d9dff4mv2.gif" data-mid="215560355" border="0" src="https://freight.cargo.site/w/265/i/610c6d809adc5cadf7c90266c002d6c15309b0287836720f967acefba0659273/1ed659_1da58e7c5fc04064a06e50e0e1d9dff4mv2.gif" /> <img width="265" height="315" width_o="265" height_o="315" data-src="https://freight.cargo.site/t/original/i/35b8b0689d02f44940e6c6664379855459448b9eb07bb5984818e1c76a3767a3/1ed659_50a9e094b03c438eaea77e8d26c03b47mv2.gif" data-mid="215560498" border="0" src="https://freight.cargo.site/w/265/i/35b8b0689d02f44940e6c6664379855459448b9eb07bb5984818e1c76a3767a3/1ed659_50a9e094b03c438eaea77e8d26c03b47mv2.gif" /> <img width="265" height="315" width_o="265" height_o="315" data-src="https://freight.cargo.site/t/original/i/77963a58430ebc7a5c53b1ef1cdee68cc39060609a0c7c5565be37f24c5795c2/1ed659_1e8ff2a028bd424584b427df77720679mv2.gif" data-mid="215560417" border="0" src="https://freight.cargo.site/w/265/i/77963a58430ebc7a5c53b1ef1cdee68cc39060609a0c7c5565be37f24c5795c2/1ed659_1e8ff2a028bd424584b427df77720679mv2.gif" /> <img width="265" height="315" width_o="265" height_o="315" data-src="https://freight.cargo.site/t/original/i/dc9b1c1ce102b6e2758edb3d9748997b3cba8331d8a36866b8cc49e6eb3d09a1/1ed659_89de64972ea64afd8a6afa5cb433f11dmv2.gif" data-mid="215560504" border="0" src="https://freight.cargo.site/w/265/i/dc9b1c1ce102b6e2758edb3d9748997b3cba8331d8a36866b8cc49e6eb3d09a1/1ed659_89de64972ea64afd8a6afa5cb433f11dmv2.gif" /> <img width="265" height="315" width_o="265" height_o="315" data-src="https://freight.cargo.site/t/original/i/87eddecc9a995bdd09d98818d8b96d9943e0ae9c9a7c190cecc480f14205c27c/1ed659_1fcb4bf480734d2ea1ade99b9fb8bc87mv2.gif" data-mid="215560451" border="0" src="https://freight.cargo.site/w/265/i/87eddecc9a995bdd09d98818d8b96d9943e0ae9c9a7c190cecc480f14205c27c/1ed659_1fcb4bf480734d2ea1ade99b9fb8bc87mv2.gif" /> <img width="265" height="315" width_o="265" height_o="315" data-src="https://freight.cargo.site/t/original/i/0e981c72ba672d5c6d19d4ea3085c8b663e9f4d74bf7d4384646e748ffabe55d/1ed659_aeba903cea4b437ea0d12ab521023e82mv2.gif" data-mid="215560506" border="0" src="https://freight.cargo.site/w/265/i/0e981c72ba672d5c6d19d4ea3085c8b663e9f4d74bf7d4384646e748ffabe55d/1ed659_aeba903cea4b437ea0d12ab521023e82mv2.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/71f335e0ce99c9d5b42a64d82858980cdc771a22a9159e3e39dcf516a0230331/51f0659a-0d63-4673-afa3-7ff0f1d2d9d1_rw_1920.gif" data-mid="215557190" border="0" src="https://freight.cargo.site/w/1000/i/71f335e0ce99c9d5b42a64d82858980cdc771a22a9159e3e39dcf516a0230331/51f0659a-0d63-4673-afa3-7ff0f1d2d9d1_rw_1920.gif" /> ★ D&amp;AD, 2 Graphite &amp; 2 Wood Pencils★ Cannes Lions, 1 Bronze &amp; 3 Shortlists ★ The One Show, 2 Bronze, 2 Merits &amp; 6 Shortlists★ New York Festivals, 1 Gold &amp; 1 Silver★ London International Awards, 1 Silver, 3 Bronze ★ CCSP (Brazilian Creative Annual), 1 Gold, 1 Bronze, 2 In Book &amp; 9 Shortlists ★ El Ojo, 1 Gold, 1 Silver, 1 Shortlist ★ The Gerety Awards, 1 Silver, 1 Bronze ★ Cresta Awards, 6 Gold ★ AdForum Phnx Tribute Awards, 1 Gold, 3 Silver &amp; 1 Bronze ★ Creative Pool Annual, People's Choice &amp; 1 Bronze ★ Lürzer's Archive, 5 In book★ Effie Latam, Finalist BETC HAVAS / 2020 https://rosscasanovas.com/HERSHE-PART-II Mon, 05 Apr 2021 22:28:48 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/HERSHE-PART-II HERSHE PART II Following the success of HERSHE, the brand decided to make a bigger effort for the second edition, transforming it into a platform to support female artists. Now, with an even more broad artistic approach, Hershey’s used its packaging to showcase the different talents of women who dream of making a living with their art. Eight extremely talented artists with were invited to craft something specifically for the Her &amp; She wrappers. To promote the initiative, a music video featuring rapper, feminist and black activist: Yzalú. Being another piece of art itself, the video is full of feminist references including Tarsila do Amaral, Maria Bonita, Frida Kahlo, Angela Davis, and many others, paying tribute to the struggle of women to be perceived as artists and actually living from their art. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7d011b0796173570ef61e50a259a1451266ae475b700c8a7120b65b416bf58b3/Embalagens_01.jpg" data-mid="110661872" border="0" src="https://freight.cargo.site/w/1000/i/7d011b0796173570ef61e50a259a1451266ae475b700c8a7120b65b416bf58b3/Embalagens_01.jpg" /> <img width="1914" height="1231" width_o="1914" height_o="1231" data-src="https://freight.cargo.site/t/original/i/217149ebb20898b3698b39554eb5e189f4988d2b2f11ae553bf13b53acdd3767/28cbaca9-2d2a-4317-a4d5-60732a3374ab_rw_1920.jpg" data-mid="246217231" border="0" src="https://freight.cargo.site/w/1000/i/217149ebb20898b3698b39554eb5e189f4988d2b2f11ae553bf13b53acdd3767/28cbaca9-2d2a-4317-a4d5-60732a3374ab_rw_1920.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e0f96db3f00277009f0c76ac895ae71e912beea9a62afafe030409a590bb07fb/POSTERS_CLIPE_baixa.jpg" data-mid="110661868" border="0" src="https://freight.cargo.site/w/1000/i/e0f96db3f00277009f0c76ac895ae71e912beea9a62afafe030409a590bb07fb/POSTERS_CLIPE_baixa.jpg" /> <img width="5000" height="3545" width_o="5000" height_o="3545" data-src="https://freight.cargo.site/t/original/i/f254f585fb58b63b0ed1e01f6d21a49698e52125dd7b6e6fcc30b29f825a9880/05_o.jpg" data-mid="110661875" border="0" src="https://freight.cargo.site/w/1000/i/f254f585fb58b63b0ed1e01f6d21a49698e52125dd7b6e6fcc30b29f825a9880/05_o.jpg" /> Each artist told a bit about her dream, her creative process and the difficulties as a female artist in Brazil. To reinforce the brand's commitment of supporting women who dream of making a living with their art, we produced more than 30 hours of mentoring and workshops, that you can watch here, in partnership with Plano Feminino, a gender equality consulting company. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/deb32040106ea7229c210147acd1144d186843ab9d827543cd962aea9e0d00fa/PLANO_FEMININO.jpg" data-mid="110661871" border="0" src="https://freight.cargo.site/w/1000/i/deb32040106ea7229c210147acd1144d186843ab9d827543cd962aea9e0d00fa/PLANO_FEMININO.jpg" /> And of course, the HerShe Gallery, a digital exhibition in the brand's social channels and the website, gave visibility to hundreds of female artists, from every kind of craft you can imagine. <img width="5000" height="2975" width_o="5000" height_o="2975" data-src="https://freight.cargo.site/t/original/i/0488e24865e02e724ed8150f5c393b30df208f788499aafaa9b87295c59e3ec8/Galleriahershe_baixa_o.jpg" data-mid="110661873" border="0" src="https://freight.cargo.site/w/1000/i/0488e24865e02e724ed8150f5c393b30df208f788499aafaa9b87295c59e3ec8/Galleriahershe_baixa_o.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be677bdf097b058a7964648381dcfc79e83b3c2ea3d495c2cd0493164089103d/GIF_gallery.gif" data-mid="110661870" border="0" src="https://freight.cargo.site/w/1000/i/be677bdf097b058a7964648381dcfc79e83b3c2ea3d495c2cd0493164089103d/GIF_gallery.gif" /> ★ Cannes Lions, 1 Bronze &amp; 1 Shortlist ★ El Ojo, 1 Gold★ CCSP (Brazilian Creative Annual), 1 Silver, 1 Bronze, 3 In Book &amp; 7 Shortlists ★ Caples Awards, 1 Gold, 2 Silver★ D&amp;AD, 2 Shortlists★ Clio Awards, 1 Shortlist★ The One Show, 1 Merit &nbsp;BETC HAVAS / 2021 https://rosscasanovas.com/SO-PUMPED Thu, 19 Oct 2023 00:11:47 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/SO-PUMPED AI QUE ADITIVADA This is awkward, but if you're not Brazilian, you just won't get this one. Sorry about that, it's a +214 million people inside joke. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/764e7da016ade7d8e99f099dbe28b6925e554a043dbd69a7a86f3ff386d045c1/narcisa_.gif" data-mid="197964289" border="0" src="https://freight.cargo.site/w/1000/i/764e7da016ade7d8e99f099dbe28b6925e554a043dbd69a7a86f3ff386d045c1/narcisa_.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5fcd25c0e34fafcfefb2eddfc41c4b55adb4991cb33daaf2daf5e809a6bf03d5/vip.gif" data-mid="197964300" border="0" src="https://freight.cargo.site/w/1000/i/5fcd25c0e34fafcfefb2eddfc41c4b55adb4991cb33daaf2daf5e809a6bf03d5/vip.gif" /> <img src="https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExMnV0bWRzcnljN2Fsd2Q2Mndib3RsZXM5b2wzcjZxeDJlOG8xamsxMyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/MkLmz6Ik4Cs9XKBEfx/giphy.gif"><img src="https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExenJnbjA1M2owdGVmbXhiZGJnMzRnd3ozYXVxOWMzb3N6Zmo4dm8zaSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/Qfhla3YIIT2e3T2wtQ/giphy.gif"> <img src="https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNjA1ZDBjbXFjYXI4NDltYml4eDRkb3NsbzViN2NkNXB4d3luOWdleCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/bc7uK0ucnlMNuRYDSc/giphy.gif"><img src="https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExZWR1ZzdtNGc5Zm1kcDZzOWp0cjh6aDk5c2dtbWxidHI3OGJybmV6cyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/NLlXNj84EMu6BLUXMk/giphy.gif"> <img src="https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExa3hxN3dpejZnYmR0OW8yNXJidHZwZmt5eTd3bzNjb3kwM3VobjExNiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/ePdMJAdc6bNK4Edp6W/giphy.gif"><img src="https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExa2N4bGg4MjVpMW95ejdwd3Zvamd3NTY1ZnV3bDJyamM3bHU1MjVwayZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/ATRAIf2Gpm9lfla7oB/giphy.gif"> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6320b585639ae89e6d15d21075af7451caf4ccf61be62e8aa2c93011e798908f/ezgif-4-f7e20ea093.gif" data-mid="197995942" border="0" src="https://freight.cargo.site/w/800/i/6320b585639ae89e6d15d21075af7451caf4ccf61be62e8aa2c93011e798908f/ezgif-4-f7e20ea093.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eaf03652ec0e0e91c17266360e45e5ab7ac53235b6381892484b1a354d027416/ezgif-4-b5ec48032b.gif" data-mid="197995886" border="0" src="https://freight.cargo.site/w/800/i/eaf03652ec0e0e91c17266360e45e5ab7ac53235b6381892484b1a354d027416/ezgif-4-b5ec48032b.gif" /> Talent / 2023 https://rosscasanovas.com/BETWEEN-FRIENDS Mon, 02 Jun 2014 23:32:35 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/BETWEEN-FRIENDS BETWEEN FRIENDS "I was away from home for too long, working overtime daily cleaning the restaurant's kitchen. A work friend from Kenya, with whom I got very close, even though none of us could speak English well, noticed my exhaustion and homesickness. He started to sing beautifully Non, je ne regrette rien by Edith Piaf, making the whole place, clients and staff, stop to watch. That day, we gave him all the tips, and he gave me enough to buy a ticket to Brazil. My friend's pocket show became a regular, allowing him to visit his home every year.” Everybody has a story between friends that could become a film. And we're not talking about your 4-guys-drinking-partying-forgetting-regreting kind of story. We went deeper, and found a consumer's one about true friendship, which happens to be the brand's purpose. The script was written in collaboration with Antonio Nogueira and Rodrigo Saavedra, who also directed the film. ★ El Ojo, Prata (Producción Audiovisual) F.biz / 2013 https://rosscasanovas.com/A-LOT-LIKE-US Sun, 13 Feb 2022 00:21:27 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/A-LOT-LIKE-US THE BEER THAT'S A LOT LIKE US Petra beer needed to establish its brand in the market as a 100% Brazilian beer, made with national ingredients in local breweries. To do so, we were inspired by typical Brazilian behaviors to present the brand's new positioning: “The beer that's a lot like us”. We created a campaign that is an ode to the brazilian people, by showcasing some of our typical habits, like playing beach paddle ball, applause the sunset, or even turning the caramel mutt into a national icon.(translation in progress, sorry about that) <img width="3000" height="1352" width_o="3000" height_o="1352" data-src="https://freight.cargo.site/t/original/i/859c94418abcffe4be23f6961310eab4055cd4ed67901c4492ac9495259781fc/3-kvs-regionais.jpg" data-mid="133307760" border="0" src="https://freight.cargo.site/w/1000/i/859c94418abcffe4be23f6961310eab4055cd4ed67901c4492ac9495259781fc/3-kvs-regionais.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/00ac90b907910b7b231194efe067cfe87f0be2b94a8d9c2a71ddacf351ac7627/karaoke.jpg" data-mid="133308094" border="0" src="https://freight.cargo.site/w/1000/i/00ac90b907910b7b231194efe067cfe87f0be2b94a8d9c2a71ddacf351ac7627/karaoke.jpg" /><img width="500" height="500" 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data-src="https://freight.cargo.site/t/original/i/eed918f6ca175534828d47dbc0ffcff966ed30dccdc2d6206eb78c40a6e6212c/KV-mto-a-gente-SUL-ilustrasfinais.jpg" data-mid="133595779" border="0" src="https://freight.cargo.site/w/1000/i/eed918f6ca175534828d47dbc0ffcff966ed30dccdc2d6206eb78c40a6e6212c/KV-mto-a-gente-SUL-ilustrasfinais.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/3be3e61360f00254e2a70e377534a66d08f05aa7baf0e36a5ed02a244710ff6b/ketchup_sq.gif" data-mid="133595912" border="0" src="https://freight.cargo.site/w/500/i/3be3e61360f00254e2a70e377534a66d08f05aa7baf0e36a5ed02a244710ff6b/ketchup_sq.gif" /> ★ Creative Club of São Paulo,&nbsp;Design, 4 InBook &amp; 1 Shortslist&nbsp; BETC HAVAS / 2021 https://rosscasanovas.com/FILL-UP-FOR-ME Sat, 30 Mar 2024 15:40:58 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/FILL-UP-FOR-ME COMPLETA PRA MIM&nbsp; Ipiranga is one of the biggest filling station companies in Brazil, historically famous for making irreverent, pop, culture-bending campaigns, and has been building an image of completeness in the minds and hearts of Brazilians for decades. In 2024 we got the chance to create Ipiranga's new positioning and went for the best place to get insights: the filling station. We Brazilians say an extremely common phrase when asking the attendant to fill the tank: completa pra mim. Literally "complete for me" but that gets completely lost in translation, in context it's more like "fill up for me", but with another layer of "it's a complete place for me". Anyway, for the brand this sentence fits perfectly, because it refers to the literal and metaphorical meaning. Ipiranga "completes" the tank, but also almost every aspect of a person's route, no matter how they're going, to keep them going. As a countrywide popular brand, it has to resonate with most people, and what better way to conquer anyone's heart than with fun, upbeat, catchy music? So that's what we did, in a way only Ipiranga could. (sorry, portuguese only) ★ Spotify Advertising Hits, Best use of music TALENT / 2024 https://rosscasanovas.com/OPEN-FILM-PROJECT Mon, 20 Jan 2014 21:03:59 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/OPEN-FILM-PROJECT OPEN FILM PROJECT Absolut has always produced groundbreaking content since ever. But they needed to bring people closer to the brand. So we brought the "audience" to a much less audience-like role: a co-creation and co-production between Absolut and hundreds of brand lovers. <img width="3200" height="4528" width_o="3200" height_o="4528" data-src="https://freight.cargo.site/t/original/i/4e686276f25af2d9da4bc3a2217f8cbff3c009f8092f6e9dabe170065b724723/poster_05_1600_2x.jpg" data-mid="214566212" border="0" src="https://freight.cargo.site/w/1000/i/4e686276f25af2d9da4bc3a2217f8cbff3c009f8092f6e9dabe170065b724723/poster_05_1600_2x.jpg" /> ★ FIAP, Bronze (Interactivo) ★ ABP Festival, 2 Gold (Content &amp; Digital) ★ Wave Festival, Shortlist (Cyber) ★ El Sol, Shortlist (Digital) F.biz / 2013 https://rosscasanovas.com/A-CLASSIC-SINCE-TOMORROW Wed, 22 Sep 2021 17:08:23 +0000 Rodrigo 'Ross' Casanovas https://rosscasanovas.com/A-CLASSIC-SINCE-TOMORROW A CLASSIC SINCE TOMORROW Despite being a 120-year legacy beer, Black Princess was relaunching its brand in Brazil and was obviously not very well known. A beer made by people so obsessed with being the best, that they adjusted the recipe time and again during decades, always seeking the title of classic. Until they got it. So, what kind of message does this send?&nbsp; You have to take chances. You have to be inventive. You have to fail hard in order to become a classic. Anyday can be it. A classic since tomorrow. The campaign represents stories from people who don't know yet, but are producing today the material that will be classic tomorrow: new hits, new trends, new flavors. <img width="2657" height="3567" width_o="2657" height_o="3567" data-src="https://freight.cargo.site/t/original/i/da0febd401808faf6647f2c6e25c26db9095b1ed9931e7877e95abed172cd74e/Anuncio-long-copy-Caras-escritor-EN-copy.jpg" data-mid="119606174" border="0" src="https://freight.cargo.site/w/1000/i/da0febd401808faf6647f2c6e25c26db9095b1ed9931e7877e95abed172cd74e/Anuncio-long-copy-Caras-escritor-EN-copy.jpg" /> <img width="2657" height="3567" width_o="2657" height_o="3567" data-src="https://freight.cargo.site/t/original/i/29cb80ba15b61392f760c41667a4bcb56b578b096d70cdcaad783c0643bc607d/Anuncios-long-copy-musico-EN.jpg" data-mid="158171415" border="0" src="https://freight.cargo.site/w/1000/i/29cb80ba15b61392f760c41667a4bcb56b578b096d70cdcaad783c0643bc607d/Anuncios-long-copy-musico-EN.jpg" /> <img width="2657" height="3567" 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data-src="https://freight.cargo.site/t/original/i/b88fe644dc654fda2321f23655815b03400e5c1162a36638a2bf03ce604de4a6/feed_BP.jpg" data-mid="119620086" border="0" src="https://freight.cargo.site/w/1000/i/b88fe644dc654fda2321f23655815b03400e5c1162a36638a2bf03ce604de4a6/feed_BP.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/87834294e97f51ccc0e0308da9e19cc6ed46541c781478534faa59d3c1880842/Posters_EN11.jpg" data-mid="119609666" border="0" src="https://freight.cargo.site/w/1000/i/87834294e97f51ccc0e0308da9e19cc6ed46541c781478534faa59d3c1880842/Posters_EN11.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/172851093962bcfb099d36c869d502e43a1351cd5f0904afa55c27b32477fe71/Posters_EN03.jpg" data-mid="195784850" border="0" src="https://freight.cargo.site/w/1000/i/172851093962bcfb099d36c869d502e43a1351cd5f0904afa55c27b32477fe71/Posters_EN03.jpg" /> ★ Brazilian Creative Club, Copy, 3 Shortlists BETC HAVAS / 2021