How do you advertise the major video channel in the history of the universe and region? By going where it isn't. The goal was to hit three kinds of public: advertisers, people with channels ideas and, of course, the the audience. Three massive Youtube channels owners were chosen to star the campaign, showing that anyone can make a big hit. The materials were created exploring the content itself.

With the dearest Champs, Daniel and great cast.

Google / 2014