Many off-road vehicles sell attributes like durability, performance and power. But how many deliver emotional attributes? Based on that, we launched a complete brand entertainment campaign to promote the new Defender's model and celebrate the 60-year history of the brand.

"We Live to Tell Stories" wanted to show more than the vehicle's features, but to leave the feeling that "on board a Defender we all become storytellers" and protagonists in our own stories. 

My role: Jr. Copywriter

★ Cannes Lions 2009, Silver 
★ LWA 2010, Shortlist
★ CCSP 2010, Shortlist
★ Wave Festival 2010, Bronze
★ Wave Festival 2010, Shortlist

Wunderman / 2008