THE BEER THAT'S A LOT LIKE US




Petra beer needed to establish its brand in the market as a 100% Brazilian beer, made with national ingredients in local breweries. To do so, we were inspired by typical Brazilian behaviors to present the brand's new positioning: “The beer that's a lot like us”.

We created a campaign that is an ode to the brazilian people, by showcasing some of our typical habits, like playing beach paddle ball, applause the sunset, or even turning the caramel mutt into a national icon.
(translations in progress, sorry about that)





















★ Creative Club of São Paulo, Design, 4 InBook & 1 Shortslist 



BETC HAVAS / 2021