Kero Coco is the biggest coconut water brand in Brazil. It lacked empathy by the youngest public, though. To change that, Kero Coco created a new product, without sugar, in order to be more appealing to both parents and children: Kero Coco Kids. When communicating with kids, you must speak in their language. And how do they communicate these days? Yep, emojis =P.
So we came up with the idea of combining the funny faces children make + the coconut itself in order to create not one, but sixteen coconut emojis. Each Kero Coco Kids package comes with two coconut emojis, one in the front and one in the back. They are cute, collectible and create new fun games, bringing kids together.

Havas / 2017