GO SAFE, COME SAFE

According to Meta, Brazil sends 4x more audio messages than any other country. Arguably, almost every audio message begins with "Hey, it's easier by audio message..." especially while driving. But being easier doesn't mean it isn't dangerous. CCR is one of the largest mobility companies in Brazil, focused on highway concessions, urban mobility, and airports, with 3,615 km of roads administered in 5 Brazilian states.

To make people aware of the risks of recording audio messages on your phone while driving, we created audio messages while people were driving. But with a concerning twist. The campaign started with radio spots, and after being well received, we transformed the content into film. English version coming soon.

We also created radio spots specifically for the holiday season, when usually the volume of audio messages while driving increases: