In the Brazilian semiarid, more than 450k children don't have bathroom or even clean water at school. In 2013 Vim, a big disinfectant brand in Brazil, joined forces with Unicef to gather donations and help cease the sanitation problem for brazilian children.
In 2014, we needed to create a new effort for the campaign, and bring more people to join the movement. More than that, we needed to give an example. And what better example than simply not investing in production or media for a campaign and use the money for the cause instead?

The result: / 2014