BETWEEN FRIENDS

"I was away from home for too long, working overtime daily cleaning the restaurant's kitchen. A work friend from Kenya, with whom I got very close, even though none of us could speak English well, noticed my exhaustion and homesickness. He started to sing beautifully Non, je ne regrette rien by Edith Piaf, making the whole place, clients and staff, stop to watch. That day, we gave him all the tips, and he gave me enough to buy a ticket to Brazil. My friend's pocket show became a regular, allowing him to visit his home every year.”

Everybody has a story between friends that could become a film. And we're not talking about your 4-guys-drinking-partying-forgetting-regreting kind of story. We went deeper, and found a consumer's one about true friendship, which happens to be the brand's purpose.
The script was written in collaboration with Antonio Nogueira and Rodrigo Saavedra, who also directed the film.