A CLASSIC SINCE TOMORROW




In order to set Black Princess beer as one of the major premium beers in Brazil, we wanted to celebrate those who have the same attitude as the brand, of always seeking for something new. With the insight “the classic of tomorrow depends on the boldness of today”, the campaign reinforces that Black Princess tradition is precisely to break traditions and create new classics.
This insight is presented by stories from people who don't know yet, but are producing today the material that will be classic tomorrow: new hits, new trends, new flavors.





























★ Creative Club of São Paulo, Copy, 3 Shortlists


BETC HAVAS / 2021