A CLASSIC SINCE TOMORROW

Despite being a 120-year legacy beer, Black Princess was relaunching its brand in Brazil and was obviously not very well known. A beer made by people so obsessed ith being the best, that they adjusted the recipe time and again during decades, always seeking the title of classic. Until they got it. So, what kind of message does this send? 

You have to be bold. You have to be inventive. You have to fail hard in order to become a classic. And everyday can be it. A classic since tomorrow.

The campaign is presented by stories from people who don't know yet, but are producing today the material that will be classic tomorrow: new hits, new trends, new flavors.